ABOUT LORRI KLASSEN: My interest in social media began in 2007 with the discovery of Facebook. I had been hearing a lot of murmuring about it and needed to find out for myself what it was all about, so I signed up. My friends and family thought I was making a mistake as “everyone would know everything about you”…YES, that’s the point! Establishing connections and growing relationships is truly what it’s all about! Being the very curious type, it didn’t take me long to wonder what this type of connection and relationship building could do for businesses. Social media marketing has been a functional and advantageous arm of overall marketing strategies for businesses and brands for at least ten years, and in many ways, we are just getting started! Making Sense of Social Media was founded in January 2011 when my dabbling in social media and my expertise in relationship marketing became a full-fledged passion and full-time occupation. I have been serving North American based businesses with social media marketing solutions since that time.
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